We are looking for an outstanding Social Media and Marketing Executive to join the Teaching Awards Trust to support the marketing activity for the National Teaching Awards and the Thank a Teacher campaign. This is a great role for a collaborative, ‘hands-on’ social media and digital marketing expert, working in a small and close-knit team, remotely from home.
ABOUT US
The Teaching Awards Trust
The Teaching Awards Trust is a national charity founded in 1998 by Lord David Puttnam CBE, as a means of recognising and celebrating excellence in education. We work in education through 2 main projects: The “Thank-a-Teacher” campaign which encourages young people, parents and fellow teachers to say “thank you” to a teacher who has really made a difference in their lives and the Pearson National Teaching Awards
Our vision is a teaching profession with high morale and a society that values and celebrates the great work that is done by teachers and leaders in education
THE ROLE
Social Media
- Plan, create and deliver an effective social media content plan, taking into account the channel-specific requirements, our business objectives and audiences in order to generate greater engagement with the Awards and Thank a Teacher campaign
- Work with colleagues to ensure full comms integration and consistent tone of voice.
- Develop an approach for engaging micro-influencers on social media and deliver regular influencer campaigns.
- Track and report on the effectiveness of social media content and digital engagement campaigns, as well as optimising for ongoing improvement.
- Develop, edit, and promote videos and images for use on our social media platforms.
- Be responsible for developing a bank of photographs, and the obtaining and recording of media consent forms.
- Manage and implement strategy and budget for paid spend campaigns across all channels
Email marketing
- Design and implement email marketing campaigns through email marketing platforms such as Mailchimp and SendGrid
Digital Content and Website Development
- Create, manage and optimise website content – write text, source and create images and video for all elements of the awards process (entries, winners, testimonials)
- Co-lead on the project management of a new website, liaising with external suppliers, to maintain a commitment to excellent user experience
- Work with the Marketing Manager to develop and deliver a digital marketing strategy
- Develop an SeO plan to improve content engagement both on internal websites and through third parties
Reporting
- Solid understanding of analytics and interpreting data.
- Embed analytics within the team, and upskill colleagues across the organisation
- Working closely with the marketing manager to oversee projects and provide updates to the SMT team and trustees.
- Create actionable insight from web and email analytics to inform future activity
Internal Communications
- Provide monthly reports on social media engagement, website activity and media profile to SMT.
- Input into the quarterly Trustee report.
- Monitor our brand and look at its development and promotion presenting recommendations to the SMT team and trustees.
Event Management Responsibilities
- Support the organisation of the Teaching Awards UK Ceremony and Silver Winners Tea and other ad hoc events.
ABOUT YOU
The Teaching Awards Trust is a small team so working collaboratively and being a team player are essential skills. Our roles are a mixture of being very hands-on in order to get things done and working strategically to ensure that we meet our long-term objectives. The successful candidate will be an experienced and innovative communications professional with the ability to inspire and motivate stakeholders and develop new opportunities and initiatives. Highly organized, with an eye for detail they will help us raise the profile of the charity.
Essential Requirements
- Must have proven, relevant experience working in social media, online communications and marketing
- Keen interest in the education sector
- Exceptional organisation and communication skills
- Good working knowledge of online communications and social media, including good understanding across a range of channels and platforms
- Excellent written skills
- Able to work effectively with and manage external partners, in particular web developers
- Excellent organisational skills with the ability to prioritise workloads and work to tight deadlines
- Able to and comfortable with working from home and building strong relationships with team members remotely.
Personal style and behaviour
- A team player with a proactive and professional approach
- Able to work independently and take initiative
- Flexible, positive can- do outlook
- Innovative and creative
This role is working from home.
Please apply in writing with a CV and cover letter outlining why you would be suitable for the role
Closing date for applications: 13th June 2022
Salary: £23,000 – £25,000
